Case Study: OrganiPet

Google UI / UX Certificate Program

Project Goal
In this class project I created an app to help people search for organic pet food by ingredient. My main goal was to ensure the user could easily search organic pet food by ingredient, place orders online for home delivery, and save favorite items for easy reordering.

Key Challenges

Research Study Details
• Users are concerned about the availability of finding safe and healthy pet products in their home town.
• Users are concerned they will miss or overlook important ingredient information.
• Users want to be sure the app is easy to use, provides accurate details in an easy-to-read format.
• Users want an app that offers special promotions and the ability to save favorite items for easy reordering.

Pain Points, User Journey, Wireframes
Next I created various personas, identified the users pain points and explored the users journey. Based on these insights, I began building the digital wireframes and prototypes for testing. I then conducted two rounds of usability studies. Findings from the first study helped guide the designs and wireframe mockups. The second study used a high-fidelity prototype and revealed areas that needed refining.

I conducted interviews and created empathy maps to better understand the users need for the OrganiPet app. The research identified a primary group of users that want to purchase organic, high-quality food for their pets and have that food delivered to their homes.

User Research

User Testing
Additional research indicated that people wanted to view the ingredient lists easily and compare with other product lines. It also showed that users wanted to favorite previous purchases for easy reordering and that they were interested in special promotions.

Round 1 findings:
• Participants expected to see an ingredient table.
• Users wanted to return home in order to continue shopping.
• Users wanted to see how many items where in the cart.

Round 2 findings:
• Participants wanted all CTA items to be in one color
• Participants wanted a more consistent back / return button

Accessibility Considerations:
• Provided access to users who are vision impaired by including alt text to images for screen readers.
• Improved ADA contrast for all colors; applied same dominant color for all CTA and action buttons.
• Used icons and animation to make navigation easier.

CONCLUSION

Additional usability tests continue to provide insight into areas of continued improvement and re-evaluation. Next steps are to engage with engineering team for any unrealized functionality concerns.